Monday, March 2, 2015
Who Would Read YOUR Book? | Brenda Trott | LinkedIn
Whenever I meet someone I think can offer value through a book, I ask if they had ever considered writing one. I’m often met with the same response. “Who would read a book I wrote?” They are not famous, and they might not even have an advanced degree so they can’t fathom an audience for their book. You might say they feel like a small fish in a big pond. If you would answer my question the same way, let me give you the only answer you really need to hear: Your prospective client!Write to the right audienceMany times, my clients mix up their audience and think that they
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